by Matthew Brennan | May 2, 2016 | copywriting strategy, Featured
Do you want to know what some of the most impactful words in the English language are, in order to help you connect with your readers and sell more? Maybe I took a few liberties with my headline, but I bet it grabbed your attention. I have an exercise for you. Go into...
by Matthew Brennan | Apr 27, 2016 | copywriting strategy, Featured
Your customers want to know what they can do after reading your content, and that’s where a call to action comes into play. A call to action explains exactly what they can do. It answers the most natural question they might have: “What’s next?” in a tidy and...
by Matthew Brennan | Apr 26, 2016 | copywriting strategy, Featured
Running a business and increasing your customer base requires a consistent improvement on your copywriting skills. Having a website is crucial for increasing your online sales, and that means writing for the web. A business owner’s first instinct is to sell, and a...
by Matthew Brennan | Apr 25, 2016 | copywriting strategy, Featured
Simply being yourself can have a profound impact on your marketing writing. There is a lot to good marketing writing other than simply writing about your business. The days of getting readers to pay attention to commercials, or passing off straight advertising copy as...
by Matthew Brennan | Apr 21, 2016 | copywriting strategy, Featured
B2B copywriting can have its challenges, especially if you are not used to writing in that space. If hiring a professional marketing writer is not an option, there are some guidelines to keep in mind to make sure that your message resonates with your audience. No...
by Matthew Brennan | Apr 19, 2016 | Featured, sales letter strategy
Writing a sales letter can be an effective way to draw people’s attention to your business. A good sales letter accomplishes a lot in a short amount of time. It shows your reader that you aren’t just trying to sell to them, but that you identify with their problem. It...
