by Matthew Brennan | Nov 28, 2012 | Business Strategy, Featured
When I scroll through various small business websites, I still see a lot of screaming tactics. I see businesses using their platform to reach as many people with their hard sell commercial, cast a wide net, and haul their load in. This worked with television,...
by Matthew Brennan | Nov 26, 2012 | Business Strategy, Featured
What do you think of when you hear the word branding? Logos? Design? Color scheme? Yes. Visual identity is a big part of branding your business. It’s how you create the right image. But it’s really only one part of the branding process. Your brand is your...
by Matthew Brennan | Nov 21, 2012 | Business Strategy, Featured, Uncategorized
When was the last time you picked up the newspaper, looked at the front page, and saw the above the fold headline “Welcome To Our Newspaper”? That’s right, never. It didn’t happen. So why do I see this headline on a lot of websites? Welcome To...
by Matthew Brennan | Nov 13, 2012 | Business Strategy, Featured
Whether you are writing website copy, brochure copy, or your next blog post, congratulations, you’ve made the leap. The web necessitated it, and you became a writer. In order to stand out from the vast amount of competition out there, you need to make your...
by Matthew Brennan | Nov 4, 2012 | Business Strategy, Featured
Sometimes as an entrepreneur, we feel like we always have to be doing something to succeed. If we’re not blogging, or commenting, or posting, or doing something to raise the profile of our business at all hours of the day, well then, the world is just going to...
by Matthew Brennan | Oct 24, 2012 | Business Strategy, Featured
“When I’m sad, I stop being sad and be awesome instead. True story.” Barney Stinson How I Met Your Mother This is a show that my wife and I make a point of not missing. The often over-the-top character Barney hit’s the nail on the head...
