by Matthew Brennan | Feb 10, 2013 | Business Strategy, Featured
And What You Can Do About It To Start Attracting Real Readers There’s a quote out there, about a leader without a following, and how he’s just taking a walk. Blogging can feel that way, which is why it’s good to see your traffic spike every once in...
by Matthew Brennan | Jan 31, 2013 | Business Strategy, Featured, Uncategorized
This is a guest post by Antoine Bonicalzi at ContentCreatorClass.com What A French Guy Can Teach You About Creating Content For A Global Audience We all know the Internet has made our planet a much smaller world. People all over the world communicate to work, exchange...
by Matthew Brennan | Jan 24, 2013 | Business Strategy, Featured
When It Comes To Your Marketing, Don’t Be A Hero. For those who may not know, my wife is seven months pregnant with our first child, and we’re scrambling to get things in order. As I talk about this (with just about everyone I meet), one of the phrases...
by Matthew Brennan | Jan 22, 2013 | Business Strategy, Featured
To: Business Owners everywhere Re: Boring Copy To Whom It May Concern: Hey you! Yea, you, the business owner writing that same old blog post, and generic copy. It’s your reader. The poor schmuck that has to read whatever it is you’re writing. And I’m...
by Matthew Brennan | Dec 30, 2012 | Business Strategy, Featured
You’ve been told you need to be different. You’ve been told you need to be better. You’ve been told that your business will be wadded into a clump of similar businesses and spit out in the form of Google search results. Whether you come up at the top...
by Matthew Brennan | Dec 11, 2012 | Business Strategy, Featured
Some People Want The Basic I love Starbucks coffee. Something about the taste of a light roast blend tastes so good to me, that I don’t like to dilute it with cream or sugar. There’s something about the simplicity of the whole process that works for me. I...
