by Matthew Brennan | Jan 16, 2012 | Business Strategy, Featured
We all know that social media can be a massive time suck. You may power up the computer with strong intentions, to spend the afternoon scrolling through your newsfeed, finding out what your friends ate for lunch. Pretty soon the afternoon is gone. We’ve all been...
by Matthew Brennan | Jan 12, 2012 | Featured, social media strategy
Earlier this week Google announced their plan to incorporate social search into their algorithms. The plan is called Social Plus Your World. What does this mean for businesses struggling to get their name out there? Results from your social networks will also factor...
by Matthew Brennan | Jan 9, 2012 | copywriting strategy, Featured
If you are hanging on to the idea that social media is not for your business, or that it will eventually go away, it is definitely time rethink your conservative stance on this issue. The stragglers argue that if they do nothing, the entire phenomenon will go the way...
by Matthew Brennan | Jan 5, 2012 | Business Strategy, Featured
Trust Agents from Chris Brogan and Julien Smith is not a new book, but one that is still a must read for anyone slightly curious about social media and online marketing. That’s the beauty of this creation. Because the authors focused so heavily on how to build...
by Matthew Brennan | Jan 4, 2012 | Featured, web content strategy
January is the time when a lot of businesses will be rethinking their marketing. It’s a time for fresh starts, and that goes for business as well. Keyword research is a crucial part of any strong internet marketing campaign. Before you start writing blogs, posting,...