by Matthew Brennan | Nov 5, 2019 | Featured
“I’m a (fill in the blank_____.) No one wants to read a blog about that.” I’ve had this same conversation with countless business owners. Human nature is to undervalue your everyday experience. It’s the idea that everyone knows what you know. By extension, your...
by Matthew Brennan | Oct 7, 2019 | copywriting strategy
One of the best things any business owner can do is to improve their writing skills. It’s critical to the long-term success of their business, and here’s why: Your customers need a reason to choose you. In order for this to happen, you have to stand out in a crowded...
by Matthew Brennan | Sep 16, 2019 | Business Strategy
Finding writing ideas doesn’t have to be the gargantuan, impossible task that we make it out to be. Sometimes in a fit of overworked fatigue, this can feel like an impossible task. Ideas can often feel stale, or even non-existent. Sometimes it feels like you know...
by Matthew Brennan | Aug 19, 2019 | Featured
Yesterday I paid a visit to my local library book sale and I found a copy of Marie Kondo’s book, The Life-Changing Magic of Tidying Up. While I don’t have much confidence in being able to detect joy by simply picking an object up, the theme of the book resonates with...
by Matthew Brennan | Jun 11, 2019 | Featured
In a competitive online environment, your business content provides a prime way to set yourself apart from the competition. Whether it’s website content, blogging, emails, landing pages or press releases, you need a message that stands out. Don’t fall into any of...
