by Matthew Brennan | Oct 18, 2012 | copy editing strategy, Featured
We all remember that dreaded feeling from our school days. The one where we were sitting in those uncomfortable desks, squirming in anticipation. Finally the teacher hands your paper back, and you turn it over, only to notice it covered in red pen. As much as we...
by Matthew Brennan | Oct 17, 2012 | copywriting strategy, Featured
Want to write more valuable content? Want to tell stories that engage readers, while turning them into customers? Maybe the issue is not so much what you’re putting out, but what you’re taking in. It’s time to clean out your ears, and listen....
by Matthew Brennan | Oct 16, 2012 | blog strategy, Featured
Any successful business owner knows that marketing is a big part of the equation. From time to time, business owners will need to share their message with their readership and the public. Not all business owners are talented writers, just like not all business owners...
by Matthew Brennan | Oct 15, 2012 | Featured, web content strategy
Injecting Passion Into Your Content Small business owners almost always ooze passion. Just ask them about their company, or industry, and many can talk about the subject for hours. How come that passion is lost, when it comes to writing about their company? Writing...
by Matthew Brennan | Oct 14, 2012 | Business Strategy, Featured
If you’re anything like me, it’s easy to become obsessed with checking website and social media analytics. After all, this is your business, and you want to know how it’s performing up to the minute, right? Numbers signify the direction your efforts...
