by Matthew Brennan | Apr 25, 2013 | content marketing strategy, Featured
This writing thing’s not easy. To do it well takes lots of practice. To succeed in business online, it’s completely necessary. Content marketing is as necessary in the life of a business as accounting or administrative work. Here are a few quick tips to...
by Matthew Brennan | Apr 23, 2013 | blog strategy, Featured
The 10 Questions Every Blogger Should Ask Before They Hit Publish Who is your intended audience? The answer to this question dictates how you will proceed. If your audience consists of industry professionals, geeky “inside baseball” language is acceptable....
by Matthew Brennan | Apr 21, 2013 | copywriting strategy, Featured
If you have a retail or eCommerce website with a large inventory, it’s a good idea to provide your readers some clarity, through the use of original product descriptions. This can be a mammoth undertaking, depending on the size of your inventory, length of each...
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by Matthew Brennan | Apr 18, 2013 | content marketing strategy, Featured
What Becoming a Professional Content Marketer Looks Like Whoever you are, whatever you do, you’re here because you believe in the power of content marketing. You understand that providing your readers with awesome content means strengthening your business and...
by Matthew Brennan | Apr 16, 2013 | blog strategy, Featured, Uncategorized
Ray Kinsella was nuts. OK, so he was also fictional, but my larger point remains. Kinsella was the Iowa farmer in Field of Dreams who heard voices. Anybody telling you “If you build it, they will come,” isn’t telling you the full story. If you build...
