What Becoming a Professional Content Marketer Looks Like

Whoever you are, whatever you do, you’re here because you believe in the power of content marketing. You understand that providing your readers with awesome content means strengthening your business and your platform at the same time.

Ryan Hanley recently wrote an awesome piece on the art of content marketing. In it, he makes the point that more content is not the answer. The answer is always awesome content.

For a lot of small businesses, it’s a leap. You entered your vocation because you love what you do, not because you love writing, accounting or whatever hat you’re required to wear for the day.

Content marketers are not spamming the Internet with crappy content.

They’re out there every day providing their readers with valuable content.

They’re taking advantage of easy access to publishing tools that keep them in touch with their audience.

Content marketers are master storytellers. They’re busy writing, creating and posting. They’re always trying new things.

Content marketers are giving their readers vital industry information in the form of how to’s, secrets and tips.

They are giving their readers a reason to choose them, because they understand that readers can turn into customers.

They also understand that content provides a valuable tool for customer retention.

Awesome content is what the Internet craves.

It takes being an artist to create something people will read, comment on and share. It takes a pinch of science to write something that can sell.

In a world where newspapers are dying, everyone’s a journalist.

It’s time to get creative.

Matt Brennan is a Chicago-area marketing writer and copy editor. He is also the author of Write Right-Sell Now.