by Matthew Brennan | Feb 9, 2016 | Featured, web content strategy
The about page is crucial in establishing a connection with potential customers. Think about the type of online consumer you are. When you need a plumber, what happens? When you are looking for a restaurant in the area, what do you do? Same thing with a fitness place,...
by Matthew Brennan | Feb 2, 2016 | Featured, web content strategy
Design draws people in, but good writing is required to produce content that converts. Your customers don’t hover around the computer all day reading 8 hours worth of advertising materials. They want to be smarter. They want to make informed decisions. They want...
by Matthew Brennan | Jan 26, 2016 | blog strategy, Featured
Are you starting a blog for your business in the New Year? There are some things you should know about the best ways to attract new business with your blog. There are a lot of places you can go to answer your technical questions, but as you get started you will have...
by Matthew Brennan | Jan 19, 2016 | copywriting strategy, Featured
You probably spend a considerable amount of time getting the wording right for your blog posts. After all, you want to make sure that people understand the point you are trying to make about your industry, or your business. When you are done with that post you worked...
by Matthew Brennan | Jan 12, 2016 | blog strategy, Featured
Finding blog ideas can be the cornerstone of your online marketing efforts. Your blog is a trusted resource for your business, helping you to build credibility online. Chances are there are people online conducting Google searches related to your business or industry...
