by Matthew Brennan | Jan 5, 2018 | blog strategy
Whether you are just starting out, or running a seasoned online business, the benefits to blogging are significant. The Internet is becoming more crowded by the second, and publishing your own content on a regular basis will help you stay relevant. In today’s day and...
by Matthew Brennan | Dec 29, 2017 | copywriting strategy
Copywriting for tech companies can come with its own set of veritable challenges. There is often a gap between what a technology company does, and what its ideal consumer may understand. If you try to market your company using the same language you would use at an...
by Matthew Brennan | Dec 22, 2017 | Business Strategy
We’re in the prime season for blogs and stories written about marketing in 2018. What are the new bells and whistles? What will they all mean? What can we do to gain a competitive edge? While these are all worthwhile and valid questions, it’s important to remember...
by Matthew Brennan | Dec 16, 2017 | copywriting strategy
When it comes to getting more customers online, persuasive copy is hugely important. It’s not enough that someone read your website content and simply like it. They need to read it and take action. It needs to be powerful and convincing. The good news is this type of...
by Matthew Brennan | Oct 9, 2017 | copywriting strategy
Copywriting that sells may not come naturally to ever business owner or marketing representative. Your website content has but one goal – to convince readers to take action. It does no good for someone to read your website content to merely like it. Adoration is...
