by Matthew Brennan | Feb 3, 2018 | blog strategy
Despite all rumors to the contrary, blogging in 2018, and marketing through the written word, is not dead. Your audience is still looking for value. They’re looking to find out what you know, and all the best tips, tricks or strategies for navigating your industry....
by Matthew Brennan | Jan 29, 2018 | copywriting strategy
You don’t have to be a great writer to put together awesome landing pages. In fact, a lot of people who wouldn’t consider themselves writers at all, have done it. Last time I went over 15 strategies for writing quality landing page copy. There are some key elements...
by Matthew Brennan | Jan 21, 2018 | web content strategy
Quality landing page copy can be one of your strongest assets when it comes to attracting new leads for your business. It’s a way to capture and grow your audience, and further build up your business. Simply publishing anything in that space won’t work. You’ll have to...
by Matthew Brennan | Jan 13, 2018 | Featured
Every business wants to publish creative marketing materials. We want them to stand out, and get noticed. We want them to position our business as alone in the pack. But how do we do it? That’s not the question you should be asking, by the way. I’ll get to that in a...
by Matthew Brennan | Jan 8, 2018 | blog strategy
It may be time to hire a professional blog copywriter to grow your business. If you’ve been on the fence lately, below are some scenarios for when it might just be the right time. There are some amazing benefits to blogging for your business. A blog positions you as...