by Matthew Brennan | Mar 7, 2018 | copywriting strategy
These business copywriting tips can help keep you motivated, on the right track, and producing the type of content your audience will love. As a business owner you’re constantly faced with prioritizing your time. You may want to get around to rewriting that outdated...
by Matthew Brennan | Mar 4, 2018 | copywriting strategy
For many small businesses, writing your own marketing copy becomes the sensible, practical move. Maybe it’s what makes sense for the budget, or maybe there’s someone within the business who has the previous experience to be able to pull this off. It’s important to...
by Matthew Brennan | Feb 26, 2018 | copywriting strategy
How do you know which copywriting projects are right for your business? There’s a lot of noise out there about the benefits of various digital and content marketing strategies. While most are helpful under the right circumstances, the timing of your project can be...
by Matthew Brennan | Feb 17, 2018 | sales letter strategy
You don’t have to be a professional copywriter to write a successful sales letter. It’s not complicated, but it does require paying attention to the craft. It may take changing the way you think about your business. A successful sales letter can make your company. In...
by Matthew Brennan | Feb 7, 2018 | copywriting strategy
Professional quality brochure writing can help you grow your business. You work hard to market your company. Your branding across the various collateral and online properties should remain consistent. In other words, your brochure should support your online...