When the economic landscape shifts, there’s no better time to hire a professional copywriter.
Many consumers are faced with financial fear, and that can influence the mindset of entrepreneurs, CEOs, and other business executives. When consumers spend less, it can cause businesses to want to shut down their marketing. But that decision right now can slow down the very business that you’re looking to generate right now.
When you hire a professional copywriter at a time like this, you get a professional that can help your company to take action, and secure more business.
Hire a Professional Copywriter…
Working with a copywriter offers a number of distinct advantages.
Create Higher Levels of Value – What product or service do you sell that might be far more useful to your customer base in the midst of the pandemic or a recession? If you have a course, book, or other information of value, now may be the time to offer a discount, or give it away. A professional copywriter can help you create the messaging and convey the value in what you do, so that your message is clear with your audience. This will help you create lifetime value and keep your customers happy for the long term.
Turn Your Marketing into an Asset – A recession is a point in time when it’s necessary to ditch the hard sell. It’s time to stop posting advertising/promotional copy on social media and wondering why you’re not picking up more traction.
A professional copywriter will help you to generate content that can be viewed as an asset. He can help you to shift focus to writing more informative and educational blog posts that give readers a true insight, and actionable information that help them with issues related to your industry. When this is done properly, it showcases your business as an expert, making you more appealing to buy from.
Build Trust with Your Audience – When your audience trusts you, they are far more likely to buy. A quality, professional copywriter will help you to publish valuable information that will resonate with readers. When they trust you, and when they are receiving a high level of value, they are far more likely to take action.
Create a Powerful Voice for Your Brand – When your brand communicates with a distinct voice, it’s more appealing for your customers, and it can help to set you apart from the competition. Hiring a professional copywriter can help you to maintain top-of-mind status with your audience.
Develop Multiple Marketing Channels – A strong copywriter can help you with a variety of marketing projects. The best place to begin is usually with website content. Blog posts, landing pages, sales letters, and other marketing opportunities can all open doors and help you to generate more business.
Conclusion: Now is the Time to Take Charge Within Your Industry
When you hire a professional copywriter, you get someone who can help transform your business into a thought leader, precisely when you need it the most. If you’re looking for help with your business messaging, contact me today!
Matthew Brennan is a Chicago Copywriter and copy editor. He is also the author of Write Right-Sell Now and The Virus and Us.