I’m here to to provide a jolting revelation. While at times it may feel like it, you have not reached a dead end. The illusive last page on the Internet is still a long, long way away.
The Internet Is A Vast, Overcrowded Place
By the end of 2011, there were:
- 200 million tweets per day
- 3.146 active email accounts
- 555 million websites
- 2.1 billion Internet users
It’s growing at unbelievable rates.
With a medium so large, how do you stand out? You have to carve out your own place in this giant, overcrowded mess. This is done through keywords and SEO. It’s also done through developing your own network of friends and followers.
You have to be yourself. You have to write content that will turn readers into customers, and provide value to all.
Don’t be afraid to stand out.
Provide the rest of us with new ideas. Tell us why the experts in your industry are wrong. Don’t be afraid to take a stand, and let us know why you matter.
All of this adds up to your website standing apart from your competition. When your customers are performing frantic Google searches, this is a good thing.
Don’t be afraid to hire a freelance writer.
A freelance writer can do many things for you. They can help you establish a content strategy, and marketing plan. They can talk with you about your business, and determine how to turn you into a thought leader in your industry.
A freelance writer brings energy and expertise to your greatest sales tools.
Matt Brennan is a Chicago-area marketing writer and copy editor. He is also the author of Write Right-Sell Now.
