by Matthew Brennan | Jul 17, 2017 | blog strategy, Featured
These blog mistakes can turn your audience away and cost you business. Blogging can be a great tool that expands your audience and creates additional business for you. Whether you are in the B2B or B2C industries, it can be an immense help in finding new business for...
by Matthew Brennan | Jul 10, 2017 | copywriting strategy, Featured
Your writing style says a lot about who you are. It either draws people in and compels them to read more, or it chases them away. People on average are reading 19 minutes a day. That includes blogs, newsletters, emails, books or any other content. Now I read more than...
by Matthew Brennan | Jul 3, 2017 | copywriting strategy, Featured
Some days begin with the best intentions. We wake up. We go to work. We begin the process of tackling our to-do lists. That one item that was supposed to be the easy item to check off never is. I can’t tell you how many times something I’m supposed to write takes...
by Matthew Brennan | Jun 13, 2017 | copywriting strategy, Featured
Your B2C copywriting probably falls a little flat. It’s not an easy thing to do to take your business and your passion, and convey it in a way that resonates with your audience. But that’s exactly what you have to do to resonate with your audience. Take your passions...
by Matthew Brennan | Jun 5, 2017 | copywriting strategy, Featured
There is a multitude of copywriting resources available for those businesses looking to produce their own content. You can choose a medium that fits your lifestyle and the way that you learn. Some of those listed below deal with the technical aspects of copywriting,...
by Matthew Brennan | May 30, 2017 | Featured, web content strategy
Writing a sales page can be a great way to boost your business. You don’t have to be an excellent writer, but there is a standard framework for realizing the best results. Below are some suggestions for making the most of your page. You Probably Need Long Copy Many...
