by Matthew Brennan | Aug 29, 2017 | content marketing strategy, Featured
Blogging consistently takes a great deal of time and energy, but fortunately there are other ways to create valuable content. None are meant to be a substitute for a strong blogging strategy, but instead they can enhance it. Where does your audience hang out? Make...
by Matthew Brennan | Aug 22, 2017 | copywriting strategy, Featured
Why businesses absolutely must understand writing to communicate, and how some get it horribly wrong. You have the space and the freedom to completely market your business on your own. The newspaper, radio and television middlemen no longer dictate the size of your...
by Matthew Brennan | Aug 15, 2017 | blog strategy, Featured
A list of considerations you should make before you start a blog in 2017. A website without a blog is essentially a home without windows. At the minimum, it is an under-lit home that allows very little light in. It’s a simple analogy, really. People have questions...
by Matthew Brennan | Aug 9, 2017 | copywriting strategy, Featured
Blogging and producing content can be a time-consuming business task – being able to recognize and recover from burnout will help. Small business owners and freelancers should be commended. There is a misconception that they go to work, and from the moment they walk...
by Matthew Brennan | Aug 2, 2017 | content marketing strategy, Featured
Stories in business give people a reason to choose you, versus the hundreds of other options that are all a click away. Throughout my young adulthood I wanted to be a reporter or columnist for a large daily newspaper. I wanted to experience city hall, and talk with...
by Matthew Brennan | Jul 24, 2017 | copywriting strategy, Featured
If you have a high tech business, you need to hire someone who understands what you do to tell your story, and that’s where an experienced technology copywriter comes into play. The person you hire to write copy for your brand and for your business should not only...
