by Matthew Brennan | Mar 4, 2018 | copywriting strategy
For many small businesses, writing your own marketing copy becomes the sensible, practical move. Maybe it’s what makes sense for the budget, or maybe there’s someone within the business who has the previous experience to be able to pull this off. It’s important to...
by Matthew Brennan | Feb 26, 2018 | copywriting strategy
How do you know which copywriting projects are right for your business? There’s a lot of noise out there about the benefits of various digital and content marketing strategies. While most are helpful under the right circumstances, the timing of your project can be...
by Matthew Brennan | Feb 7, 2018 | copywriting strategy
Professional quality brochure writing can help you grow your business. You work hard to market your company. Your branding across the various collateral and online properties should remain consistent. In other words, your brochure should support your online...
by Matthew Brennan | Jan 29, 2018 | copywriting strategy
You don’t have to be a great writer to put together awesome landing pages. In fact, a lot of people who wouldn’t consider themselves writers at all, have done it. Last time I went over 15 strategies for writing quality landing page copy. There are some key elements...
by Matthew Brennan | Dec 29, 2017 | copywriting strategy
Copywriting for tech companies can come with its own set of veritable challenges. There is often a gap between what a technology company does, and what its ideal consumer may understand. If you try to market your company using the same language you would use at an...
by Matthew Brennan | Dec 16, 2017 | copywriting strategy
When it comes to getting more customers online, persuasive copy is hugely important. It’s not enough that someone read your website content and simply like it. They need to read it and take action. It needs to be powerful and convincing. The good news is this type of...
