by Matthew Brennan | Sep 10, 2013 | blog strategy, Featured, Uncategorized
Face it. Pretty much whatever your industry, the competition is probably stiff. It’s especially true online. Every time someone searches in your industry, thousands of search results pop up. Even if you’re on page one of Google, there’s still other...
by Matthew Brennan | Aug 6, 2013 | blog strategy, Featured
We’ve all heard that blog readers have exceptional cases of A.D.D. They land on your post, and within seconds, if you haven’t grabbed their attention, they’re on to the next social or search result. At that point you’ve lost them, and likely for good. Long form blog...
by Matthew Brennan | Jul 30, 2013 | blog strategy, Featured
Long Form Blog Content Is Essential To Survive We know that the web is a medium for short attention spans. We know that Facebook, email, and having a million browser tabs open has fractured our minds into a million pieces that cannot concentrate for more than 10...
by Matthew Brennan | Jul 2, 2013 | blog strategy, Featured
As I write this post, I’m listening to the Who’s great double album Quadrophenia. I’ve always loved the Who, the Stones, Zeppelin, Pink Floyd, the Doors and the Dead. It all began when a friend gave me Led Zeppelin I and Houses of the Holy for a...
by Matthew Brennan | Jun 18, 2013 | blog strategy, Featured
First of all, let’s get one thing straight. It’s called content MARKETING. You are allowed to ask for a sale from time to time, or occasionally link back to one of your web pages. After all, you’re in business, and the goal here is to make money. ...
by Matthew Brennan | Jun 16, 2013 | blog strategy, Featured
Take A Boring Subject and Make It Interesting Are you constantly looking for ways to make your business more interesting to the general public? Sure it’s interesting to you, but when you talk with people at a networking event and tell them what you do for a...
