by Matthew Brennan | Apr 30, 2013 | blog strategy, Featured
It’s no secret. Writing the perfect blog post takes time. There’s plenty of posts out there on how to blog in under 30 minutes, but sometimes you need to just hammer things out, and not stop until it looks right. With that in mind, here are Eight blogging...
by Matthew Brennan | Apr 28, 2013 | blog strategy, Featured
Developing A Blogging Plan As blogging becomes a regular business activity, it’s important to put the same thoughts and consideration into it that you would in other aspects of your business. Before you start simply writing and publishing, it’s important...
by Matthew Brennan | Apr 23, 2013 | blog strategy, Featured
The 10 Questions Every Blogger Should Ask Before They Hit Publish Who is your intended audience? The answer to this question dictates how you will proceed. If your audience consists of industry professionals, geeky “inside baseball” language is acceptable....
by Matthew Brennan | Apr 16, 2013 | blog strategy, Featured, Uncategorized
Ray Kinsella was nuts. OK, so he was also fictional, but my larger point remains. Kinsella was the Iowa farmer in Field of Dreams who heard voices. Anybody telling you “If you build it, they will come,” isn’t telling you the full story. If you build...
by Matthew Brennan | Apr 14, 2013 | blog strategy, Featured
Promote Your Blog The Right Way Blogging’s three step process: Write blog. Post on social sites. Watch traffic and sales pour in. What? It didn’t work? OK, you’re not alone. You wrote something. You posted on all the obligatory social networks. But...
by Matthew Brennan | Apr 11, 2013 | blog strategy, Featured, Uncategorized
How To Know When You Need A Little Extra Blogging Push There’s nothing inherently wrong with keeping your content writing in house. Lots of businesses have been searching for the right cost saving measures for a long period of time. Here’s the thing....