by Matthew Brennan | May 22, 2011 | Featured, social media strategy
I recently came across a LinkedIn discussion asking if you would ever do business with someone with no LinkedIn photo, and why. This is an excellent question that deserves discussion. One of the commenters mentioned that at first, she thought that because it was a...
by Matthew Brennan | May 12, 2011 | Business Strategy, Featured
The National Football League is in the middle of a lot of turmoil with a lockout, and looming uncertainty over whether it will even have a season this fall. In the midst of the turmoil, we’ve heard from the likes of Adrian Peterson who related his experiences...
by Matthew Brennan | May 7, 2011 | Featured, web content strategy
It used to be that if a customer wanted to know something about your business, they’d look it up in the Yellow Pages, and then maybe call. Things changed quickly with the Internet. Phone books are now something that short kids sit on, to be able to eat at the dining...
by Matthew Brennan | May 3, 2011 | Business Strategy, Uncategorized
Local music scenes don’t emerge out of thin air. Like any movement, they require much effort, and the loyal dedication of everyone involved. The record store Kiss the Sky in Geneva has been at the center of the music scene in the west suburbs of Chicago for...
by Matthew Brennan | Apr 28, 2011 | Featured, web content strategy
Your web site is like a store. This is an analogy I’ve considered heavily since I became involved with content writing and Internet marketing more than a year ago. Chris Brogan recently wrote a blog urging you to consider what your store looks like, and what you are...
