by Matthew Brennan | Jul 1, 2011 | web content strategy
It’s no longer enough to just tell your customers how great your product is and expect results. There’s hundreds of distractions competing for your customer’s time. Without something to grab their attention, you’re inviting them to leave. What are your favorite recent...
by Matthew Brennan | Jun 17, 2011 | Featured, social media strategy
Stealth may be good for military purposes, but for social media, it just means that your profile can’t be seen. It’s not really a desirable trait. Maybe it’s a Facebook business page that hasn’t seen any love or attention over the last six months. Maybe...
by Matthew Brennan | Jun 16, 2011 | copywriting strategy, Featured
Remember when consumers checked the phone book when they wanted to know about a business? Remember when they checked newspapers for the ads? Remember direct mail? Time marches on. At times these components may make sense for a percentage of your advertising budget,...
by Matthew Brennan | Jun 3, 2011 | Business Strategy, Featured
On Monday, I plan on attending a free concert in Chicago from a band more than established enough to play a big show in one of the city’s music clubs. The band Iron and Wine has staked their claim in the indie rock world, and could probably fill any of the popular...
by Matthew Brennan | May 24, 2011 | Business Strategy, Featured
People spending any time studying how to be effective with social media, need to learn how to sift through the weeds. There are a lot of articles, posts and comments about obtaining as many likes, friends and followers as possible. There are consultants who base their...
