by Matthew Brennan | Oct 5, 2012 | copywriting strategy, Featured
Professional Writing, Every Time Marketing copy represents your business in front of the general public. When it’s not professional, it becomes evident to readers, and can cost you in the long run. Misspell a few words on the company home page, and there could...
by Matthew Brennan | Oct 4, 2012 | Featured, web content strategy
Are you looking to boost your website in the search rankings? Sure, building links and creating content are both important, but there’s something that you should do before that. You’ll want to make sure that your page’s meta data tags are properly...
by Matthew Brennan | Oct 3, 2012 | Featured, web content strategy
There’s a reason that every marketer walks around still uttering the phrase that content is king. It drives traffic to your website. It helps turn readers into customers. It is what makes your website act as a member of your business’s sales force. There...
by Matthew Brennan | Oct 2, 2012 | copywriting strategy, Featured
What is “voice” when we’re talking about writing? Simply put, it’s what makes you, you. To use another medium for an example, it’s what happens when a classical musician covers a Metallica song. It’s what happens when Guns N Roses...
by Matthew Brennan | Oct 1, 2012 | copywriting strategy, Featured
A commercial aired recently, that pokes fun at business redundancies. I’m not even sure who the commercial is for, but it ends with bad news delivered in a meeting room. All the people look expressionless when he says he’s not kidding. It’s not until...
