by Matthew Brennan | Dec 26, 2012 | copywriting strategy, Featured
The Other Skills Necessary In Copywriting I’ve focused much of this blog on the writing skills necessary for producing your own business copy. Sometimes it’s about more than just putting words on a blank screen. The truth is, that anyone setting out to...
by Matthew Brennan | Dec 19, 2012 | copywriting strategy, Featured
Words and Numbers There are numbers people and there are word people. But nobody really falls in love with a spreadsheet. We don’t read our children bedtime data. Data and numbers have their place. They add credibility to your case. You will use them to build an...
by Matthew Brennan | Dec 18, 2012 | Featured, web content strategy
SEO Is Not Like Buying An Ad You’re not laying X amount of dollars down for a full page phone book ad and calling it a day. Instead, you’re doing all the right things in the hopes of being listed in the places that your customers are looking for you....
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by Matthew Brennan | Dec 17, 2012 | copywriting strategy
So you’ve created your business website and it’s been up for awhile. Maybe the traffic and customers haven’t been rolling in quite the way you had hoped for. Building up a web following can take patience. Don’t expect people to flock to you...
by Matthew Brennan | Dec 14, 2012 | copywriting strategy, Featured
So You Want To Write… Lets say you wanted to learn how to cook. You go out, you buy a couple cookbooks that clearly explain they’re for people who previously only have microwave experience. You go home, and after reading through them, you marinate the...
