by Matthew Brennan | Jan 10, 2013 | copywriting strategy, Featured
This is the Internet, where two things are never in short supply: information and opinions. If you’re the new guy (or girl) looking to establish yourself in the ranks here, or you’ve been online for more than five minutes, there’s something...
by Matthew Brennan | Jan 8, 2013 | content marketing strategy, Featured
With the new year, comes new resolutions. If you’re looking to revamp your marketing content, it’s going to mean setting aside the time. There’s only one way to write impacting content. Wake up an hour earlier. Write during your lunch breaks. Stop...
by Matthew Brennan | Jan 4, 2013 | Featured
Even In The Death Of Newspapers Telling a good story is as important as ever. As a journalist, the most memorable stories I’ve worked on have a common thread. They’re stories like covering a holocaust survivor’s lecture at a university, watching a...
by Matthew Brennan | Jan 2, 2013 | blog strategy, Featured
The New Year is always that natural built in time for re-evaluating your business strategy. It’s a time to take a look at what you’re doing and assess whether it’s worked, and how well. I’ve got a few amazing new opportunities I’m working...
by Matthew Brennan | Dec 30, 2012 | Business Strategy, Featured
You’ve been told you need to be different. You’ve been told you need to be better. You’ve been told that your business will be wadded into a clump of similar businesses and spit out in the form of Google search results. Whether you come up at the top...