by Matthew Brennan | Feb 26, 2013 | Business Strategy, Featured
There are plenty of posts out there on how to please the search engines. The problem is that if you’ve written to please the search engines without taking your audience into consideration, your website traffic isn’t going to stick around long. Your Google...
by Matthew Brennan | Feb 24, 2013 | Featured, web content strategy
There’s all those industry websites, and then there’s you. You’re different. I know that. You know that. But your readers don’t know that unless you tell them. How? Your About page. When your readers want their questions about you and your...
by Matthew Brennan | Feb 21, 2013 | Featured, web content strategy
This is a guest post from Brian Basilico at B2B Interactive Marketing. The Three Keys To A Good Website Some people think that just having a good website is key to online success. But I have to ask, what constitutes a GOOD website? Beauty (or GOOD in this case) is in...
by Matthew Brennan | Feb 19, 2013 | blog strategy, Featured
Practical Blogging Tips For Those Looking To Improve Their Content Marketing Strategies Do you remember all those obnoxious cliches that athletics coaches used to drop? Maybe in your life it was a music, drama or art teacher. Now it might be a boss. The athletics...
by Matthew Brennan | Feb 17, 2013 | copywriting strategy, Featured
If words and pictures were drugs, Google would be an addict. Writers, photographers, and visual artists are the peddlers in this world. Search engines are hooked because their customers told them it’s what they want. People have TV for the hard-sell commercials....
