by Matthew Brennan | Apr 2, 2013 | content marketing strategy, Featured
I absolutely love this time of year. Everywhere you turn, there’s exciting basketball on the television. I could have watched the teams like Kansas, Duke and Florida. There’s some great basketball there. But it’s safe, and after awhile it gets a...
by Matthew Brennan | Mar 31, 2013 | content marketing strategy, Featured
Today is Sunday. It’s supposed to be a day to slow down, appreciate the good, and simply relax. That’s not always an easy thing to do. For instance, right now my wife and I are growing accustomed to life with our newborn son. We’re also in the...
by Matthew Brennan | Mar 28, 2013 | copywriting strategy, Featured
Finding your writing voice is a crucial step for any blogger. If you want to stand out from the competition, you’ll need a style and voice that are unique to you. It should be true to who you are. It should be honest. It should be discernable. This can be one of...
by Matthew Brennan | Mar 26, 2013 | copywriting strategy, Featured
If you’ve read marketing blogs for any time at all (mine included) you’ll hear over and over about the importance of providing value. It makes sense when you think about it. If you want people to read something you’ve written, you have to provide...
by Matthew Brennan | Mar 24, 2013 | blog strategy, Featured
In case you haven’t figured this out yet, your customers are after information. They don’t want the hard sell. They want to know about your industry, and they want to learn in a fun and engaging way. Businesses that can satisfy their customer base through...
