by Matthew Brennan | May 19, 2013 | copywriting strategy, Featured
Content writing is an inherently creative act. If you’re not differentiating what you’re selling, you’re not going to be in business for very long. Copyblogger recently wrote about the Amazing Copywriting Machine. This machine was supposed to get the...
by Matthew Brennan | May 16, 2013 | Business Strategy, Featured
Jack makes widgets. As a matter of fact, he comes from a long line of widget makers. His grandfather started the factory, and it’s Jack who turned it into a multi-million dollar enterprise. The thing is, that over the years the rest of the world began to catch...
by Matthew Brennan | May 14, 2013 | blog strategy, Featured
This is a guest post from Carlie Hamilton of Sproutspire. I’m sitting in front of the computer, and I know that I’m a couple of days overdue for a blog post. But my favourite online store is having a sale, and I’m having a great chat on Facebook… Oh, and the floor...
by Matthew Brennan | May 12, 2013 | blog strategy, Featured
A blog is a necessary tool for any business to succeed online. Fresh content on a regular basis is a must. I’ve blogged a lot recently about the necessity of blogging in any content marketing strategy. So what are some of the best ways to implement this? Here...
![Spring Clean Your Website For Optimal Performance]()
by Matthew Brennan | May 9, 2013 | Featured, web content strategy
It’s that time of year. Things sit idle. They gather dust and become cluttered. It’s up to us to bring them back into working order, and clean them off. Your website is no different. If you haven’t given it any TLC in a little while, it may not work the way they did...
