by Matthew Brennan | May 30, 2013 | copywriting strategy, Featured
Your readers are a finicky bunch. Each of them wants to feel like you’re talking to them. They may have something different that they’re seeking out of your blog. As your platform grows, how do you keep that personal touch? Write Conversationally This is a...
by Matthew Brennan | May 28, 2013 | blog strategy, Featured
Whether you’re planning your blog or you’ve been at it a while, sometimes it’s good to take a step back and examine the bigger picture. You need a plan. There are some questions you should be able to answer, and guidelines you should keep in mind as...
by Matthew Brennan | May 26, 2013 | Featured
“When facts become so widely available and instantly accessible, each one becomes less valuable. What begins to matter more is the ability to place these facts in context and to deliver them with emotional impact.” This quote comes from the chapter on...
by Matthew Brennan | May 23, 2013 | copywriting strategy, Featured
One benefit of a blog is that it can keep readers on your website for a longer period of time, and lower your bounce rate. If you’re not currently measuring your web traffic ( which you should be), your bounce rate is the percentage of readers who leave your...
by Matthew Brennan | May 21, 2013 | copywriting strategy, Featured, Uncategorized
As content marketing continues to increase in importance for businesses, writing becomes just another skill set that’s absolutely necessary to do business. You need to publish content that’s awesome. It needs to provide value and distinguish you from the...
