by Matthew Brennan | May 17, 2016 | copywriting strategy, Featured
Anyone can learn to improve their writing skills. That’s important because writing is a crucial aspect of today’s business environment. It’s a necessary part of building a platform for your business, and growing a customer base. Make sure your business is...
by Matthew Brennan | May 5, 2016 | blog strategy, Featured
Writing a blog is a necessary part of any business’s marketing strategy in today’s business economy. Without a little bit of planning and forethought a blog can be an overwhelming experience. Before You Begin Writing a Blog Develop an idea for how often you want to...
by Matthew Brennan | May 2, 2016 | Featured, Press Release Strategy
These press release tips can help gain your story some exposure. Building traction through blogs, emails and other marketing writing is a great way to build your audience. Sometimes however, there is no substitute for your business landing within the pages of a major...
by Matthew Brennan | May 2, 2016 | copywriting strategy, Featured
Do you want to know what some of the most impactful words in the English language are, in order to help you connect with your readers and sell more? Maybe I took a few liberties with my headline, but I bet it grabbed your attention. I have an exercise for you. Go into...
by Matthew Brennan | Apr 27, 2016 | copywriting strategy, Featured
Your customers want to know what they can do after reading your content, and that’s where a call to action comes into play. A call to action explains exactly what they can do. It answers the most natural question they might have: “What’s next?” in a tidy and...
