by Matthew Brennan | Jun 6, 2016 | content marketing strategy, Featured
There’s a hard truth for businesses when it comes to creating content that sells. Here it is: You’re in business to make a profit, so you do what’s natural. You want to sell. The content that you create should be about you. It should be about your company. It...
by Matthew Brennan | Jun 1, 2016 | blog strategy, Featured
A small business blog is a valuable asset when it comes to marketing your business. It’s a way to compete with the larger competition. Instead of playing with hefty marketing budgets, the only thing a blog will cost is your time. It can also produce several benefits...
by Matthew Brennan | May 30, 2016 | Business Strategy, Featured
A newsletter is a great way to keep your audience engaged, and with the right newsletter ideas, your business can remain in the forefront of your customers’ minds. They can be used to keep tabs on what is new with your business, and much more beyond that. A newsletter...
by Matthew Brennan | May 24, 2016 | copywriting strategy, Featured
Knowing when to hire a copywriter can make a big difference in the impact of your web copy and marketing materials. Good design can draw people in, but it takes professional copy to grab people’s attention and convince them to take action. If your marketing efforts...
by Matthew Brennan | May 23, 2016 | blog strategy, Featured
Your blog is a valuable asset when it comes to creating value for your customers. It’s a resource they can turn to, in learning more about your industry. These blog marketing strategies can help you maintain this resource while also using your blog to sell more....
