by Matthew Brennan | Mar 3, 2021 | blog strategy
Are you getting as much mileage out of each post that you write, with a blogging checklist? Writing a blog post that your audience will read and take action on isn’t a complicated endeavor, but it does contain several steps. It helps if you can keep each step straight...
by Matthew Brennan | Feb 24, 2021 | Press Release Strategy
When to write a press release is an important public relations question for all businesses. They are an effective tool when they are used in the proper strategic manner. The main purpose of a press release is to notify the media about a newsworthy event, product...
by Matthew Brennan | Feb 17, 2021 | content marketing strategy
Writing a good case study goes beyond just a simple testimonial. They showcase how a real-life customer used your product or service to solve a genuine problem. They highlight how you helped them accomplish their goal. A good case study is written with your potential...
by Matthew Brennan | Feb 10, 2021 | Featured
Your customers are searching for you. They’re scrolling through the results. But if your industry is anything like most, there could be hundreds, if not thousands of results. In order to prevent the feeling of overwhelm that sinks in, they likely stick to the front...
by Matthew Brennan | Feb 3, 2021 | Featured
Copywriting for services pages answers one specific question. You know the one, it’s the first question you’re asked at any party or networking event. On the surface, it’s a basic question, but those who answer it well somehow feel more compelling and worthy of our...
