by Matthew Brennan | Feb 17, 2021 | content marketing strategy
Writing a good case study goes beyond just a simple testimonial. They showcase how a real-life customer used your product or service to solve a genuine problem. They highlight how you helped them accomplish their goal. A good case study is written with your potential...
by Matthew Brennan | Feb 10, 2021 | Featured
Your customers are searching for you. They’re scrolling through the results. But if your industry is anything like most, there could be hundreds, if not thousands of results. In order to prevent the feeling of overwhelm that sinks in, they likely stick to the front...
by Matthew Brennan | Feb 3, 2021 | Featured
Copywriting for services pages answers one specific question. You know the one, it’s the first question you’re asked at any party or networking event. On the surface, it’s a basic question, but those who answer it well somehow feel more compelling and worthy of our...
by Matthew Brennan | Jan 27, 2021 | copywriting strategy
A digital copywriter can help you tell your story in a way that differentiates your business and helps you to stand out from the competition. When you’re talking about your online presence, this is as important as ever. For too many businesses, their online presence...
by Matthew Brennan | Jan 20, 2021 | Business Strategy
I recently received a bit of feedback about my website and online presence that caught me a little by surprise. As someone who runs their own business, I feel like I’m constantly operating in some form of self-promotion. I’m trying to educate business owners, and help...
