by Matthew Brennan | Jan 20, 2021 | Business Strategy
I recently received a bit of feedback about my website and online presence that caught me a little by surprise. As someone who runs their own business, I feel like I’m constantly operating in some form of self-promotion. I’m trying to educate business owners, and help...
by Matthew Brennan | Nov 10, 2020 | Business Strategy
The health and wellness industry is a thriving, multi-billion dollar consumer sector, and remains poised for growth into the future. However, any industry that large is bound to be competitive. In order to stand out, it takes a strong message that differentiates your...
by Matthew Brennan | Jul 8, 2020 | blog strategy
If you’re wondering “How can a blog copywriter help my business?” you’re not alone. Maybe you’ve always thought of yourself as a strong writer. Maybe you don’t see the value in telling your own story, or it all seems like too much work. Whatever the case may be, if...
by Matthew Brennan | Jul 1, 2020 | blog strategy, Featured
Whether you are an entrepreneur, small business owner, or someone who is simply looking to find their way on social media today, chances are you’re hearing a lot about personal brand. I want to start with a bit of a story on how mine has evolved over the last few...
by Matthew Brennan | Jun 9, 2020 | copy editing strategy
A website and blog copy editor can provide tremendous value to your company. Here’s a little more on how… Your marketing content is an extension of your business and your brand. It should deliver the benefits of your product or service to your audience in...
