by Matthew Brennan | Feb 6, 2019 | copywriting strategy
I can think of one recent example where storytelling in marketing and advertising takes supreme importance. Think about the Super Bowl on Sunday evening. While some of us cared immensely about the game, others were more interested in what happened during the...
by Matthew Brennan | Jan 11, 2019 | Featured
Persuasive copywriting plays a significant role in the growth of your business. When you write marketing copy, the goal is to convince your prospect to take action. It isn’t necessarily to buy. It may be to share, download, comment, or contact you. Some marketing may...
by Matthew Brennan | Nov 6, 2018 | Featured
If you’re looking to write your own marketing content, make sure that you consult the best copywriting books available. You wouldn’t take a road trip without your favorite GPS technology, or at the very least, a map. You don’t eat a piece of fine steak without...
by Matthew Brennan | Oct 31, 2018 | Featured
When you are creating web content that sells, it makes digital marketing easy. Your website and social media platforms turn into lead magnets. Your business feels like it’s operating on all cylinders. Everything is as it should be. The trouble is reaching this level...
by Matthew Brennan | Oct 22, 2018 | copywriting strategy
When you’re looking to rank higher in the search engine results, SEO web copywriting plays a key part in that strategy. The way it works is simple. Google crawls the web looking for new websites and fresh pages. The content on those pages plays a significant role in...
