Just a reminder.
- Makes it easier for your readers to comprehend
- Breaks up complicated content
- Tells the reader what they need to know
- Appeals to visual learners (which on the web, is nearly everyone)
- Allows for quick scanning
Including photos:
- Provides an alternative way to tell a story
- Helps visual learners
- Breaks down chunky content
Videos and podcasts:
- Allow for a quicker way to glean content
- Can be a more effective way to communicate your message
- Are accommodating to visual learners
Your content may not appeal to everyone. Maybe paragraphs are not the best way to communicate your message. Think of other ways to tell your story.
Matt Brennan is a Chicago-area marketing writer and copy editor. He is also the author of Write Right-Sell Now.
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