by Matthew Brennan | Aug 22, 2012 | copywriting strategy, Uncategorized
In the newspaper world, it’s called pack journalism. In the business world it’s just imitating your competition. When you write your content to the industry standard, you are telling your readers that you are like everyone else. Why not try and stand out? Tell your...
by Matthew Brennan | Aug 20, 2012 | content marketing strategy, Uncategorized
NFL teams across the nation take the field every week for a month in a large-scale dress rehearsal to see how certain players react in pressure situations—it’s called preseason. While it may not always make for exciting viewing, it’s a necessary part of ensuring that...
