Any successful business owner knows that marketing is a big part of the equation. From time to time, business owners will need to share their message with their readership and the public.
Not all business owners are talented writers, just like not all business owners are talented accountants. Writing is an important skill that need to be outsourced if a business owner lacks the time or ability to do it.
Why Ghost Blogging Is OK And Should Be Encouraged
Blogging by nature is an extremely personal exercise. Sometimes even business blogs appear with the name and picture of the owner or author attached to the post. Because of this personal nature, the idea that a professional writer produced them (instead of the owner) can be a stumbling block for some.
This is the main idea that people miss when they make the argument against ghost blogging: People of authority work in teams. They seek new ideas from the outside. That’s right. I bolded it, because it’s an important idea that I don’t want you to miss. It’s perfectly OK to acquire the professional help to articulate ideas. A ghost blogger can bring a fresh approach.
Blogging is such a crucial part of a business platform in the digital age. It is the perfect way to develop a readership, bring in new customers, and establish trust. If that means hiring a ghost blogger, then that is exactly what should be done.
The practice of ghost writing goes back further than bloggging. Think of all those books written by famous celebrities. The truth is that many of them were ghost written. The subject tells their story. A writer takes notes, conducts research, and turns it into a readable story. A product is born. It’s that simple, and it’s the same in blogging (only it comes in smaller chunks).
When a big time national politician needs to deliver a strong message, they consult the services of speechwriters. This anonymous pool of help gets little to no recognition. Yet the politicians who tap on the writers in this industry do so because they understand that they need a fresh injection of outside ideas from time to time.
A ghost blogger can help you organize your thoughts, and develop blogging ideas where non may have existed. Like any other form of marketing writing, ghost bloggers help business owners tell stories. This is a crucial piece of the marketing puzzle, and one that shouldn’t be muddled.
What do you think on this issue?
Matt Brennan is a Chicago-area marketing writer and copy editor. He is also the author of Write Right-Sell Now.
