Opening Day, and Writing Marketing Copy that sells
Today is opening day, one of my favorite days in sports. I love it for the fact that the cold, snowy days of winter are behind us. I love it for the fact it won’t be too long until we see the ivy full grown at Wrigley Field. And this year especially, I love it for the hope.
One of the cool things with sports, is it can make you (or at least me anyway) think about other aspects of life with a fresh perspective. Opening Day is a great symbol of Spring. It infuses a little bit of life into the otherwise still winter stagnant.
It makes me think about the things that can be done to infuse a little life into the business, and marketing.
Here are 5 Things to Consider While Writing Marketing Copy
A fresh keyword campaign – When was the last time you looked at how you want your customers to find you? This is an important part of writing marketing copy that every business should consider. Make sure that you are constantly expanding your business’s reach through new and innovative keyword searches. This could also mean taking down pages you don’t necessarily want your customers to find you through right now.
Content updates – When was the last time you blogged? If it’s been a long time, maybe you should consider turning the date feature off, so your readers don’t take a look at your blog page and think you went out of business. You’ll also want to make sure that important contact information such as phone numbers, addresses and email contacts are all up to date. You don’t want to be sending customers to the wrong places.
Try something new – Have you rattled any new cages lately? Is there a marketing or leads strategy you’ve wanted to try, but haven’t? Have you tried guest posting on any larger industry sites? What about sharing more information through your Facebook, Twitter or LinkedIn channels? What about making the necessary moves to land the larger client? You don’t hit the pitches you let pass you by. And you create your own luck.
Sharpen your calls to action – Your readers need to know what you want them to do. It may be harder than you think if you don’t tell them.
Keep reading – Pay attention to your industry websites and journals. What’s new? It might be time to brush up on your skill set and learn what’s new. For me it’s places like Copyblogger, ProBlogger, or the Content Marketing Institute. What’s it mean for you?
It’s easy to get comfortable and complacent. It’s easy to forget about writing marketing copy that actually serves your business and your customers in some way. So why not do a Spring clean and see what you have hiding behind the door?
And of course, enjoy some baseball.
If you want to take a deeper look at your marketing, or have some new ideas, contact a marketing writer.
