If you build it they will come. It’s a great quotable line from one of the world’s best sports movies, Field of Dreams. It works great for Hollywood, cornfields, and baseball. There’s absolutely no grain of truth to it, when it comes to a business blog or website.
If you build it, you still better:
- Give people a reason to care
- Publish interesting and engaging content on a regular basis
- Provide clear calls to action
- Organize your content in a clear, easy to manage fashion
- Utilize beautiful graphic and web design
- Network your butt off online and offline
If you do all the above, and you truly have a good idea, then maybe people will come. But you have to work hard at it. People don’t owe you anything.
In a world where clicking the publish button can make you an author, you better have a good idea, and you better make it stand out.
Matt Brennan is a Chicago-area marketing writer and copy editor. He is also the author of Write Right-Sell Now.
