by Matthew Brennan | May 10, 2017 | Featured, web content strategy
The visual content on your website plays an important role in keeping your customers engaged, and moving them through the buying process. Your readers are making decisions on whether or not they will read or take action on your post within a matter of seconds. If the...
by Matthew Brennan | Dec 5, 2016 | Featured, web content strategy
Writing home page content is a crucial part of your marketing process. It used to be that when a potential customer had questions they’d pick up the phone. If they liked what they heard, they may get in the car and drive down to your business to find out more....
by Matthew Brennan | Oct 23, 2016 | Featured, web content strategy
Killer web content involves considering your customers’ experience at every turn. After all, your readers sought you out, and not the other way around. They found you in an attempt to have key questions answered. They found you in an attempt to alleviate their pain...
by Matthew Brennan | Apr 16, 2016 | Featured, web content strategy
Website conversions, not just traffic, are going to play a large part in the overall digital health of your business. Many businesses carry a hefty design budget, and then when it comes to writing, they are ready to throw something together in order to put the project...
by Matthew Brennan | Apr 10, 2016 | Featured, web content strategy
You’ve built a website, and you’ve written your web copy. You’re blogging, because that’s what everyone told you that you needed to do. Maybe it’s been months, or years, and your website isn’t really doing much to boost your sales. Sometimes it just takes patience for...
by Matthew Brennan | Apr 6, 2016 | Featured, web content strategy
Writing for the web is a necessary part of running a business. It’s important to communicate your business’s message in a way your audience will identify with. That means a firm understanding of the English language (hello grammar and spelling), but also occasionally...
