by Matthew Brennan | Jul 9, 2011 | Featured, social media strategy
I’ve been playing around with Google+ for about 24 hours now, and have a few preliminary thoughts. First, Google’s invitation system is arbitrary and frustrating. I managed to squeeze in at some point Thursday evening but I’m still not quite sure how. I signed in with...
by Matthew Brennan | Jun 17, 2011 | Featured, social media strategy
Stealth may be good for military purposes, but for social media, it just means that your profile can’t be seen. It’s not really a desirable trait. Maybe it’s a Facebook business page that hasn’t seen any love or attention over the last six months. Maybe...
by Matthew Brennan | Jun 16, 2011 | copywriting strategy, Featured
Remember when consumers checked the phone book when they wanted to know about a business? Remember when they checked newspapers for the ads? Remember direct mail? Time marches on. At times these components may make sense for a percentage of your advertising budget,...
by Matthew Brennan | Jun 3, 2011 | Business Strategy, Featured
On Monday, I plan on attending a free concert in Chicago from a band more than established enough to play a big show in one of the city’s music clubs. The band Iron and Wine has staked their claim in the indie rock world, and could probably fill any of the popular...
by Matthew Brennan | May 24, 2011 | Business Strategy, Featured
People spending any time studying how to be effective with social media, need to learn how to sift through the weeds. There are a lot of articles, posts and comments about obtaining as many likes, friends and followers as possible. There are consultants who base their...
by Matthew Brennan | May 22, 2011 | Featured, social media strategy
I recently came across a LinkedIn discussion asking if you would ever do business with someone with no LinkedIn photo, and why. This is an excellent question that deserves discussion. One of the commenters mentioned that at first, she thought that because it was a...
