by Matthew Brennan | Oct 11, 2011 | Business Strategy, Featured
When people first click on your Twitter account or Facebook profile what do they see? Do they see a human? Do they see someone they can build a relationship with? Or do they see the voiceless, uninspiring company logo? I don’t care if you brought on the most talented...
by Matthew Brennan | Oct 10, 2011 | Business Strategy, Featured
Building a web site to increase your small business’s customer base is a smart move. To do it without Google Analytics would be like taking a rowboat out into the ocean. Once you take that rowboat far enough out into the high waves that you no longer see land, you may...
by Matthew Brennan | Oct 5, 2011 | Featured, web content strategy
We are now a few weeks into the great Facebook/Spotify experiment. When I first heard about the open graph idea from Facebook, I cringed. The world does not need to know when I listen to washed up 80s pop music and watch romantic comedies. Such media cocktails are...
by Matthew Brennan | Oct 4, 2011 | Featured, web content strategy
Have you hooked up your social media accounts with the new Klout.com? This site measures online influence through Twitter, Facebook and a handful of other social media accounts. Businesses love something measurable. Klout provides a way to rank your social media...
by Matthew Brennan | Sep 29, 2011 | Featured, social media strategy
In a few weeks, we will see all the clever cartoons and graphics complaining about Facebook changes yet again. We all know the graphics—the ones begging the service we’ve all grown to know and love (for free) not to change its design and most popular features. Because...
by Matthew Brennan | Sep 20, 2011 | Featured, social media strategy
After a LONG invite only period, Google Plus is finally open to everyone. If you do not have an account yet, you should probably set one up. The biggest question I hear with Google Plus is what does it offer me that Facebook doesn’t? Right now, Google Plus does more...
