by Matthew Brennan | Nov 19, 2013 | copywriting strategy, Featured
Increasing The Bottom Line Is About More Than Numbers As a business owner, it is always imperative to flex your analytical muscle. Sound decisions are made by evaluating the bottom line, and figuring out what works, and what doesn’t. Then you pull the trigger....
by Matthew Brennan | Oct 14, 2013 | blog strategy, Featured
Sometimes you have the best intentions as a business owner, and it all goes downhill from there. Maybe you’re already sold on the idea that content is the key to business success in the digital age. That means either sitting down to write, or hiring a marketing...
by Matthew Brennan | Sep 22, 2013 | copywriting strategy, Featured
Why It’s Sometimes Necessary To Talk About Ourselves On Our Business Blog, And How To Do It Without Making Your Audience Want To Stab Their Eyes Out Face it. You’re boring. No one wants to listen to you drone on. The things that interest you about your...
by Matthew Brennan | Sep 10, 2013 | blog strategy, Featured, Uncategorized
Face it. Pretty much whatever your industry, the competition is probably stiff. It’s especially true online. Every time someone searches in your industry, thousands of search results pop up. Even if you’re on page one of Google, there’s still other...
by Matthew Brennan | Aug 27, 2013 | Business Strategy, Featured
For the last six months, there’s been an all consuming force in my life. When I’m not working on client content, chances are I’ve been changing poopy diapers, wiping up spit up, or trying to exchange some of the most pure smiles I’ve ever seen....
by Matthew Brennan | Aug 12, 2013 | content marketing strategy, Featured
Want people to read your post? Write a better headline. To become a better writer, you have to read what you hope to emulate. You need to give readers a reason to care if you want them to act. That means telling them better stories, and giving them more valuable...
