by Matthew Brennan | Nov 1, 2016 | content marketing strategy, Featured
Don’t let these content marketing mistakes cost your business. Content is what convinces customers to take action. It’s what causes someone to click on a website or blog post. Ultimately it’s also what causes someone to buy, register, download or share. If it’s not...
by Matthew Brennan | Oct 27, 2016 | content marketing strategy, Featured
As a business owner you can do everything else right, but if you don’t have some form of third party social proof, it might just cost you the sale – that is the importance of testimonials. Testimonials are significant. They shouldn’t be underestimated as you construct...
by Matthew Brennan | Oct 26, 2016 | blog strategy, Featured
Are these blogging mistakes dooming your efforts from the start? Most businesses have heard the buzz generated about the benefits of blogging. While blogging can be an immense help to finding new customers and generating new business, there needs to be a strategy in...
by Matthew Brennan | Oct 24, 2016 | copywriting strategy, Featured
Writing copy is an investment in time. But when you learn how to produce the type of content that sells, you can truly improve your business. You have to learn how to value your content, and understand its significance when it comes to engaging your readers, and...
by Matthew Brennan | Oct 23, 2016 | Featured, web content strategy
Killer web content involves considering your customers’ experience at every turn. After all, your readers sought you out, and not the other way around. They found you in an attempt to have key questions answered. They found you in an attempt to alleviate their pain...
by Matthew Brennan | Oct 15, 2016 | blog strategy, Featured
How to write a blog post may not be immediately obvious, especially if you are fairly new at it. If you’ve been in business for any amount of time, you’ve probably been told that you need to blog. It seems like a significant added task, and how do you know that you’re...
