by Matthew Brennan | Jun 13, 2017 | copywriting strategy, Featured
Your B2C copywriting probably falls a little flat. It’s not an easy thing to do to take your business and your passion, and convey it in a way that resonates with your audience. But that’s exactly what you have to do to resonate with your audience. Take your passions...
by Matthew Brennan | Jun 5, 2017 | copywriting strategy, Featured
There is a multitude of copywriting resources available for those businesses looking to produce their own content. You can choose a medium that fits your lifestyle and the way that you learn. Some of those listed below deal with the technical aspects of copywriting,...
by Matthew Brennan | May 22, 2017 | copywriting strategy, Featured
(Note: This is a sample chapter from my recent book, Write Right-Sell Now. The Kindle version is now available! To celebrate, for a short time, the book is available for .99 cents.) As a business owner and an industry expert, you have a great amount of knowledge,...
by Matthew Brennan | May 8, 2017 | copywriting strategy, Featured
Expert copywriters know how to help you grow your business… I may not know you, but I’ll go ahead and assume the best – you’re probably really good at what you do. You make a top of the line (Fill in the Blank), and you’ve helped countless people in the...
by Matthew Brennan | May 2, 2017 | copywriting strategy, Featured
When you’re stuck, how do you beat writer’s block? When you’re writing your own business content, there’s no question, it’s easy to get stuck. You can bang your head against the wall, slam the laptop closed and get angry. Or you can work...
by Matthew Brennan | Feb 25, 2017 | copywriting strategy, Featured
These Copywriting Ideas Can Serve as the Fuel for Your Business. From time to time I have client work that requires writing on some fairly technical topics. As I scroll through a list of related websites, some make me want to poke my eyes out or bang my head against...
