by Matthew Brennan | Oct 9, 2017 | copywriting strategy
Copywriting that sells may not come naturally to ever business owner or marketing representative. Your website content has but one goal – to convince readers to take action. It does no good for someone to read your website content to merely like it. Adoration is...
by Matthew Brennan | Aug 22, 2017 | copywriting strategy, Featured
Why businesses absolutely must understand writing to communicate, and how some get it horribly wrong. You have the space and the freedom to completely market your business on your own. The newspaper, radio and television middlemen no longer dictate the size of your...
by Matthew Brennan | Aug 9, 2017 | copywriting strategy, Featured
Blogging and producing content can be a time-consuming business task – being able to recognize and recover from burnout will help. Small business owners and freelancers should be commended. There is a misconception that they go to work, and from the moment they walk...
by Matthew Brennan | Jul 24, 2017 | copywriting strategy, Featured
If you have a high tech business, you need to hire someone who understands what you do to tell your story, and that’s where an experienced technology copywriter comes into play. The person you hire to write copy for your brand and for your business should not only...
by Matthew Brennan | Jul 10, 2017 | copywriting strategy, Featured
Your writing style says a lot about who you are. It either draws people in and compels them to read more, or it chases them away. People on average are reading 19 minutes a day. That includes blogs, newsletters, emails, books or any other content. Now I read more than...
by Matthew Brennan | Jul 3, 2017 | copywriting strategy, Featured
Some days begin with the best intentions. We wake up. We go to work. We begin the process of tackling our to-do lists. That one item that was supposed to be the easy item to check off never is. I can’t tell you how many times something I’m supposed to write takes...
