by Matthew Brennan | Jul 30, 2018 | copywriting strategy
Your readers are busy people. They may be new to your website and unfamiliar with your business or industry. They also have a very specific problem, that if left unaddressed for long enough, they’ll move on. It’s up to you to keep them interested to the point that...
by Matthew Brennan | May 21, 2018 | copywriting strategy
Your company can benefit from the decision to hire a freelance copywriter. Maybe your website is floundering. It hasn’t been the type of asset that works while you’re asleep in several years. The internet has become an infinitely more crowded place, and the level of...
by Matthew Brennan | Apr 30, 2018 | copywriting strategy
As marketing agencies work with their clients on improving the brand, it’s an opportune time to utilize the work of a freelance copywriter. Website redesigns and the creation of marketing collateral are a perfect time to consider your clients’ message. You can drive...
by Matthew Brennan | Apr 16, 2018 | copywriting strategy
When it comes to technology and business copywriting, you have to speak your customers’ language if you want to have a lasting impact. But what does that even mean? Let’s think about this in the simplest possible terms. Unless you have a massive advertising budget,...
by Matthew Brennan | Mar 30, 2018 | copywriting strategy, Uncategorized
How to Create Stronger Customer Relationships and Sell More With Your Business Copy These copywriting tips for startups are designed to help you improve your messaging on a shoestring budget. When you’re launching, the budget is tight. Every fork in the road can...
by Matthew Brennan | Mar 7, 2018 | copywriting strategy
These business copywriting tips can help keep you motivated, on the right track, and producing the type of content your audience will love. As a business owner you’re constantly faced with prioritizing your time. You may want to get around to rewriting that outdated...
