by Matthew Brennan | Oct 11, 2011 | Business Strategy, Featured
When people first click on your Twitter account or Facebook profile what do they see? Do they see a human? Do they see someone they can build a relationship with? Or do they see the voiceless, uninspiring company logo? I don’t care if you brought on the most talented...
by Matthew Brennan | Oct 10, 2011 | Business Strategy, Featured
Building a web site to increase your small business’s customer base is a smart move. To do it without Google Analytics would be like taking a rowboat out into the ocean. Once you take that rowboat far enough out into the high waves that you no longer see land, you may...
by Matthew Brennan | Aug 2, 2011 | Business Strategy, Uncategorized
I know plenty of incredibly intelligent people resistant to change. I see people refuse to create a Facebook account or wonder why they would need a phone that does anything other than dial a phone number. I’ve seen businesses toe the same line. Borders was at one...
by Matthew Brennan | Jul 30, 2011 | Business Strategy, Featured
Where do you get your ideas? What is the best way for you to be creative? Sometimes, creative professionals live in a world that competes directly with their best interests. Necessity forces me to spend between 10 to 12 hours in front of a computer some days. Don’t...
by Matthew Brennan | Jun 3, 2011 | Business Strategy, Featured
On Monday, I plan on attending a free concert in Chicago from a band more than established enough to play a big show in one of the city’s music clubs. The band Iron and Wine has staked their claim in the indie rock world, and could probably fill any of the popular...
by Matthew Brennan | May 24, 2011 | Business Strategy, Featured
People spending any time studying how to be effective with social media, need to learn how to sift through the weeds. There are a lot of articles, posts and comments about obtaining as many likes, friends and followers as possible. There are consultants who base their...
