by Matthew Brennan | Feb 18, 2012 | content marketing strategy, Featured
“What do I need a website for, if I’m on Facebook?” That’s a question I hear all the time, so I’m going to take a stab at it, via blog. First, it’s awesome that you are on Facebook. It’s good to put yourself out there in front of your base of friends to tell them what...
by Matthew Brennan | Feb 17, 2012 | Business Strategy, Featured
You may be the charismatic, smooth, life of the party-type person, but I have news for you. The things that people do have a lasting impact—more so than the things that people say. Tell me that rocks are animals and the sky is green, I’ll dismiss you as an idiot. Give...
by Matthew Brennan | Feb 13, 2012 | blog strategy, Featured
I recently began reading a lot more about SEO for blogs and what some of the best practices are. I was a little disturbed to find out how much better WordPress is for SEO than Blogger, since Blogger is my platform. I was disturbed to find that Blogger lowers your SEO...
by Matthew Brennan | Feb 10, 2012 | Business Strategy, Featured
I’m writing this post plugged into my laptop with headphones as my wife watches American Idol. The parallels between online marketing and the hit reality show are actually quite striking. American Idol became a way to achieve success and fame without going through the...
by Matthew Brennan | Feb 6, 2012 | Featured, web content strategy
Your website copy can be one of the most underestimated weapons in your marketing arsenal. Businesses often put a lot of resources and care into the design of their website, and rightly so. It’s the copy, however, that will take that viewer and turn them into a...
