by Matthew Brennan | Sep 12, 2016 | blog strategy, Featured
The answer to the question “How long should a blog post be?” can vary depending on your business, and the topics that you choose to write about. A lot can depend on individual styles from author to author, or business to business. Generally speaking, a blog post...
by Matthew Brennan | Sep 9, 2016 | blog strategy, Featured
You have to be in the right mindset to improve your blog. Real improvement requires looking at the big picture goals of your business and your blog, as well as zooming in on the detail work to be able to meet your goals. These questions can help you zero in on your...
by Matthew Brennan | Sep 6, 2016 | blog strategy, Featured
The way your customers seek out information is changing, and writing a blog can help keep you on their radar. It’s natural for a business to want to sell more, and it’s a natural reaction to want to get your product in front of people in the process. This entire...
by Matthew Brennan | Aug 30, 2016 | blog strategy, Featured
An editorial calendar is a tool borrowed from the journalism world, to organize content published on a given day. As a business blogger, you need to routinely be generating ideas that will resonate with your audience. An editorial calendar will help keep those ideas...
by Matthew Brennan | Aug 22, 2016 | copywriting strategy, Featured
“This is fun!!!” my 3-year-old, Jamie shouted, as he looked at me from the passenger seat of a go kart. I couldn’t have agreed with him more, as we swerved and sped our way around a tight track, with the wind blowing through our hair on a late summer weekend morning....
