by Matthew Brennan | Oct 26, 2016 | blog strategy, Featured
Are these blogging mistakes dooming your efforts from the start? Most businesses have heard the buzz generated about the benefits of blogging. While blogging can be an immense help to finding new customers and generating new business, there needs to be a strategy in...
by Matthew Brennan | Oct 24, 2016 | copywriting strategy, Featured
Writing copy is an investment in time. But when you learn how to produce the type of content that sells, you can truly improve your business. You have to learn how to value your content, and understand its significance when it comes to engaging your readers, and...
by Matthew Brennan | Oct 23, 2016 | Featured, web content strategy
Killer web content involves considering your customers’ experience at every turn. After all, your readers sought you out, and not the other way around. They found you in an attempt to have key questions answered. They found you in an attempt to alleviate their pain...
by Matthew Brennan | Oct 15, 2016 | blog strategy, Featured
How to write a blog post may not be immediately obvious, especially if you are fairly new at it. If you’ve been in business for any amount of time, you’ve probably been told that you need to blog. It seems like a significant added task, and how do you know that you’re...
by Matthew Brennan | Oct 14, 2016 | copywriting strategy, Featured
Don’t let writing mistakes drag down your business’s marketing efforts. Many small business owners are being thrust into a new role, writing content for their business’s marketing campaign. This is inherently a good thing, setting your business apart from the...
