by Matthew Brennan | May 10, 2018 | sales letter strategy
For whatever reason, let’s say you find yourself in a position where you need to drum up some business in a hurry. There are more options than ever before in a well-executed digital marketing arsenal, but if expediency is what you’re looking for, some will work better...
by Matthew Brennan | Apr 30, 2018 | copywriting strategy
As marketing agencies work with their clients on improving the brand, it’s an opportune time to utilize the work of a freelance copywriter. Website redesigns and the creation of marketing collateral are a perfect time to consider your clients’ message. You can drive...
by Matthew Brennan | Apr 16, 2018 | copywriting strategy
When it comes to technology and business copywriting, you have to speak your customers’ language if you want to have a lasting impact. But what does that even mean? Let’s think about this in the simplest possible terms. Unless you have a massive advertising budget,...
by Matthew Brennan | Apr 9, 2018 | Featured
You built your company’s digital presence to be the “go to” workhorse for your company, and a few simple website copywriting mistakes could be interfering with that goal. Are you committing any of the below mistakes? It may be time to head back to your site and...
by Matthew Brennan | Apr 3, 2018 | Featured, sales letter strategy
Sales letter copywriting may seem overwhelming for the sheer length of the document, but as long as you stick to a few basic principles it’s not as hard as it looks. You don’t need to be a professional copywriter to pull it off for yourself. Some businesses choose to...
