Do your customers know what you do?
It seems like a basic question, but it’s something more businesses miss on than you might think.
When you start throwing acronyms around, or talking about the tools or methods used in specialized widget construction, you may start to see some real glazed over eyeballs. If I mention SEO to a perspective client, they may look at me like I have three heads. If I mention ranking higher in Google, suddenly we’re speaking the same language.
There’s a gap between what you know about your industry, and what those who buy from you probably know. You’ll want to think about this gap every single time you sit down to write website content, blog, or talk with your customers face-to-face. If they don’t understand, it’s not going to be productive.
Your customers are out there looking for information on your industry right now. They want the tips and tricks that will help them become better consumers.
There’s money in it for the companies that can explain what they do the best.
Web searchers landing on your page have one question.
Do you provide what they need? If they quickly see that the answer is “Yes” you’re golden.
Your customer has a problem. They’re looking for a solution.
If you present yourself as the solution, you’re golden. It’s that simple.
Outline the problem. Offer the solution. Tell them how to contact you. It’s a great way to provide value.
Matt Brennan is a Chicago-based marketing writer and copy editor.
